How we work

Kraš business plans are focused both on reinforcing the competitiveness on domestic and foreign markets and on strengthening all the business activities designed to achieve the highest possible level of customer and consumer satisfaction. Despite ever-increasing foreign competition in the domestic market, the company is enjoying a steady organic growth. The faster growth of foreign sales compared with the domestic ones is a result of its strong export orientation. The main generators of export growth are the markets of Central and South-Eastern Europe, where the company has been traditionally present, and in recent years the markets of Western Europe and the US.
Among the most significant features of Kraš business operations is the continuous investment in development of product range and the marketing of new and innovated products. As a part of this strategy, Kraš has opened up several CHOCO BARS, taking a marketing step forward within a new concept of marketing communications that puts the accent on top quality.