About us

Kraš Group

Kraš has been the leading manufacturer of confectionery in south-eastern Europe for many years thanks to its quality, tradition and strong brands. The Company´s history began in Zagreb with Union, a chocolate factory established in 1911.

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History of Kraš

Would you like to know when your favourite chocolate, candy or biscuit was put on the market? How did we start? How have we grown and shared our memorable moments with you? Find out all about a sweet history of Kraš that started more than a century ago.

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Mission and vision

A long-term focus on both manufacturing original and high-quality products and fulfilling the needs and wishes of consumers has secured the position of Kraš as a leading confectionery manufacturer in the region.

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Management Board

Slavko Ledić was born in Tomislavgrad, Bosnia and Herzegovina, in 1974. He graduated from the Faculty of Economics and Business of University of Zagreb. Additionally, he completed various programmes at IEDC-BLED School of Management and attended International Supermarket Management Class at IGA Coca Cola Institute in Atlanta (USA).

He started his career as regional head at Alastor d.o.o., after which he moved to the position of Sales Manager and authorised signatory at Amfora Makarska and then to the role of Regional Manager at Croatia Osiguranje d.d. He came to Konzum in May 2005, and after managing a series of important projects and company´s departments, he took over as CEO at Konzum in early 2016, remaining at the helm of Konzum until May 2020. He is due to become President of the Management Board of Kraš on 16 May 2020.

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Basic corporate data

Here you can find the basic corporate data.

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